Despite The Limits

Case Study: Scot Storey– Promotional Video

Project Overview
Scot Storey, a former U.S. Army Special Operations Forces leader, launched the "Despite the Limits" podcast to provide short conversations aimed at helping leaders grow professionally and personally.
To enhance the podcast's reach and engagement, Scot sought a promotional video that encapsulated the essence of his podcast, highlighting his unique background and the value listeners could gain.

Our Video Strategy:
Our goal was to create a promotional video that not only introduced the podcast but also conveyed Scot's passion for leadership and personal development. We aimed to produce a video that resonated with professionals seeking growth, leveraging Scot's rich experiences and storytelling prowess.

Pre-Production – Understanding the Vision
Discovery Session: We engaged in in-depth discussions with Scot to grasp his vision for the podcast, target audience, and key messages he wanted to convey.
Script Development: Collaboratively crafted a script that highlighted Scot's journey, the podcast's purpose, and the transformative stories shared in the episodes.
Storyboarding: Developed a visual plan to align the narrative with compelling imagery and sequences.

Production – Bringing the Story to Life
Interview Footage: Filmed Scot in a comfortable setting, discussing his motivations for starting the podcast and sharing anecdotes from his leadership experiences.
B-Roll Integration: Incorporated relevant visuals, such as Scot engaging in leadership activities and snippets from podcast recording sessions, to add depth to the narrative.
Authentic Setting: Chose locations that reflected Scot's personality and the podcast's theme, ensuring authenticity and relatability.

Post-Production – Crafting the Final Piece
Editing: Combined interview segments with b-roll footage, ensuring a cohesive and engaging flow.
Sound Design: Selected background music that complemented the video's tone and enhanced emotional engagement.
Graphics and Branding: Added the podcast's branding elements, episode highlights, and calls-to-action to encourage viewers to listen and subscribe.

Challenges & How We Overcame Them:
Challenge: Translating the depth of Scot's experiences and the podcast's value into a concise video.
Solution: Focused on key storytelling elements that showcased Scot's unique perspective and the actionable insights offered in the podcast.
Challenge: Ensuring the video appealed to a broad audience while maintaining depth.
Solution: Balanced personal anecdotes with universal leadership themes, making the content relatable to a diverse viewer base.

Results & Impact:
Enhanced Visibility: The promotional video effectively conveyed the podcast's essence, attracting a wider audience and increasing listenership.
Audience Engagement: Viewers resonated with Scot's authentic storytelling, leading to higher engagement rates and positive feedback.

Brand Consistency: The video reinforced the podcast's branding, creating a cohesive identity across platforms.