Peak Roofing and Restoration

Case Study: Peak Roofing and Restoration - "Scroll-Stopping Content for New Homebuyers"

Client Overview:
Peak Roofing and Restoration, a trusted roofing company, sought a way to engage new homebuyers in the Raleigh area, showcasing their services while building brand awareness on social media.

Challenge:
The challenge was creating short-form content that stood out in a crowded social media landscape, especially targeting new homebuyers who were in the market for roofing services. Ryan Glover needed videos that were both attention-grabbing and informative, with quick edits and clear messaging.

Strategy:
We developed a strategy centered around creating upbeat, "scroll-stopping" videos designed to catch the eye in Instagram and Facebook feeds. The content focused on head talking videos paired with b-roll, allowing for fast-paced edits and strong visual storytelling. Each video highlighted Peak Roofing's expertise, attention to detail, and commitment to customer satisfaction, all while keeping the messaging clear and concise.

Results:
Since launching the video campaign, Peak Roofing has seen a significant boost in engagement, with video views, likes, comments, and shares far exceeding expectations. The targeted content has resonated with the new homebuyer demographic, effectively positioning Peak Roofing and Restoration as a go-to roofing company in the area. The result? Increased visibility, higher engagement, and a growing online presence that converts viewers into potential leads.