Raleigh Flooring

🛠️ Raleigh Flooring – Video Content Case Study

Industry: Residential Flooring & Remodeling
Location: Raleigh, North Carolina

The Objective:
Raleigh Flooring wanted to stand out in a crowded local market and consistently generate high-quality leads. Their goal was twofold:

Build strong brand trust through content.
Showcase the quality of their finished work and smooth customer experience.

Our Solution:
We designed and executed a full-scale video content strategy that positions Raleigh Flooring as a top-tier service provider in the Triangle area.

📱 Short-Form Video Strategy

We created a steady stream of branded short-form videos across Instagram and Facebook. These included:

Before-and-after transformations
Behind-the-scenes footage from job sites
Client testimonials
Educational content (flooring types, care tips, installation process)
High-energy, scroll-stopping edits tailored to each platform

🎥 YouTube Content

We produced monthly long-form YouTube videos focused on standout projects, detailed transformation stories, and helpful industry insights—all built to boost SEO and long-term brand authority.

📈 Lead Funnel Integration

We tied all video content into a simple, conversion-driven system with a strong CTA:

“Schedule a free consultation and get your custom floor plan, on us!”
We also placed a lead form link in all bios with a clear hook:

“Get a free 3D floor map + quote—just fill out the form in our bio.”

Challenges & Creative Wins:
Competing in a saturated market – We leaned into visual storytelling, using real client transformations to separate Raleigh Flooring from the competition.
Camera shyness from the owner – With coaching and natural prompts, we guided on-camera delivery and relied heavily on b-roll to tell the story visually.
Showcasing craftsmanship digitally – We focused on clean visuals, detailed close-ups, and client reactions to highlight the exceptional quality of work.

The Outcome:
Our video system is helping Raleigh Flooring build trust, attract ideal customers, and stay top-of-mind with local homeowners—one scroll-stopping video at a time.