Plan IT ROI

Case Study: Plan IT ROI – Corporate Recap

Project Overview:
Plan IT ROI, a leader in IT asset recovery and technology lifecycle solutions, needed a dynamic corporate video to showcase their operations, team, and facility. Our goal was to produce a visually compelling video that effectively communicated their expertise and efficiency to potential clients.

Our Video Strategy:
Understanding that Plan IT ROI operates in a highly technical and process-driven industry, we structured the video to highlight key aspects of their workflow in an engaging way. Given the nature of their operations, we opted for a sleek, modern, and fast-paced editing style, ensuring the video remained informative yet visually captivating.

Pre-Production – Planning for Maximum Visual Impact
Client Consultation: We discussed their brand identity, target audience, and key messages to emphasize efficiency and professionalism.
Storyboarding: Developed a plan to capture the most critical aspects of their operations, ensuring a structured and engaging flow.
Logistics Coordination: Scheduled shoot times strategically, as we only had a 3-hour window during their grand opening event.

Production – Capturing the Essence of Plan IT ROI
Cinematic B-Roll: We focused entirely on high-quality b-roll shots, avoiding on-camera interviews to keep the pace dynamic and visually engaging.
Smooth Motion & Detail Shots: Used gimbal work and macro shots to capture the precision of their technology handling processes.
Drone Footage: Captured stunning aerial shots of the new facility before the snowfall began, adding a grand perspective to the video.
Adaptive Filming Approach: A major challenge was the unexpected heavy snowfall on the day of the shoot. To overcome this, we opted for a lighter camera setup, which allowed for greater flexibility and mobility while still delivering incredible results.

Post-Production – Bringing It All Together
High-Energy Editing: Used sharp cuts and transitions to maintain engagement while reflecting the company's efficiency.
Branding Integration: Incorporated branded elements at the end to reinforce the company’s identity.
Color Grading: Applied a cool, industrial tone to match the technology-driven nature of Plan IT ROI.

Challenges & How We Overcame Them
Challenge: Heavy snowfall on the day of filming presented logistical and equipment challenges.
Solution: We adapted by using a lighter camera setup, maintaining mobility and flexibility without sacrificing quality.
Challenge: Limited filming window of only 3 hours during the grand opening event.
Solution: Pre-planned shot sequences to maximize efficiency and ensure all necessary footage was captured within the time frame.
Challenge: Ensuring a corporate video without interviews remained engaging and informative.
Solution: Focused on dynamic b-roll, seamless transitions, and a visually-driven narrative.

Results & Impact:
Stronger Brand Presentation: The video elevated Plan IT ROI’s online presence and provided them with a professional asset for client outreach.
Client Satisfaction: The company was thrilled with the final product, praising how well it captured their operations.
Effective Marketing Tool: The video became a core part of their digital marketing strategy, used on their website and in client presentations.

This project showcased our ability to adapt to unexpected challenges while still delivering high-quality, engaging content. Despite the difficult weather conditions, our lightweight camera approach ensured we captured stunning footage that effectively represented Plan IT ROI’s brand and operations.